CRAFT
EDITORIAL DESIGN
We appropriated street codes such as the texture of paper, spray paint, typography and the use of contrast. We highlighted textures and their meanings: spray paint contextualises activism, as well as enriching it aesthetically. We emphasised analogue tools and manual work, to end up assembling it in the digital process.
To emphasise the prominence of the text, we wanted to do it through a typography with constructivist touches, evoking the design of a protest poster, but without losing the avant-garde and current typographic trend.
Chromatically, we defined a small palette of colours, but very carefully studied: offwhite turned yellow, and red with orange dominance brought us closer to the company's colours without losing the power and vindictive meaning.