MY OWN CRAFT
Under this premise of taking care of quality and dedication in each job, I position myself as a Creative Art Director, halfway between audiovisual and editorial design. I demand the role of craftsmanship in creativity, the importance of textures, formats and typography when it comes to transmitting emotions.
Concepts that go beyond the aesthetic, to transcend society. Art with a more abstract and profound aspect. Works focused on reflecting and evoking psychological processes. Avant-garde painting, inspired by graffiti, where it all began for me. Techniques and compositions worked around typography and its expressiveness in the streets.