GRIDS AND TYPESETTING
As one of the agency's main communication channels are social networks, we established composition standards. We rely on grids for the application of logos, shapes and typographic composition.
We take into account the visual weights of the typography according to its size and define standards for the application in each case. In order to generate perfect communication and fidelity to the design in all departments involved in the application of the image, guidelines for internal use were generated.
We take into account the visual weights of the typography according to its size and define standards for the application in each case. In order to generate perfect communication and fidelity to the design in all departments involved in the application of the image, guidelines for internal use were generated.