SHAPES
Shapes take on great importance in the brand image, as they are established as protagonists together with the typographic design. That is why they have their own meaning and raison d'être.
The meaning of the Japanese circle: "ENSO", the absolute fullness, simplicity, integrity, infinity, perfection of harmony. And on the other hand, the circle or point, minimal expression of geometry, we will also use it to represent this window to utopia.
Both forms have a characteristic treatment: they have a faded part with a blur and another defined part. This shows the duality of the two worlds: the exactitude and definition of analytics and the abstraction of creativity.
The meaning of the Japanese circle: "ENSO", the absolute fullness, simplicity, integrity, infinity, perfection of harmony. And on the other hand, the circle or point, minimal expression of geometry, we will also use it to represent this window to utopia.
Both forms have a characteristic treatment: they have a faded part with a blur and another defined part. This shows the duality of the two worlds: the exactitude and definition of analytics and the abstraction of creativity.
