COLORS
As for the chromatic range, the main protagonist of the brand image, it is committed to visual richness through digital colours with great saturation and optimum contrast.
Two primary palettes are defined, where both share a dark violet colour, for positive projections. Depending on their use, the more aseptic palette is defined for more corporate and institutional applications. And the coral colour palette is set for brand applications where the aim is to emphasise brand impact and enhance brand memorability.
Given the intensive use in external communications, the need arose to create two secondary colour palettes, which work in the same way as the previous ones, but provide us with plurality.
Two primary palettes are defined, where both share a dark violet colour, for positive projections. Depending on their use, the more aseptic palette is defined for more corporate and institutional applications. And the coral colour palette is set for brand applications where the aim is to emphasise brand impact and enhance brand memorability.
Given the intensive use in external communications, the need arose to create two secondary colour palettes, which work in the same way as the previous ones, but provide us with plurality.