01 GROW
BRIEF
The advertising agency GROW, had the need to renew its image both inside and outside the company. It is a different working concept to the one they have been working with, they intend to implement a new business positioning. They want to position themselves as a creative consultancy, hence the challenge of generating an image that allows us to transmit both worlds. It has to represent the creative world and the consultancy world. It is a challenge to achieve an image that combines both worlds and positions the company as a benchmark in advertising trends.
CONCEPT
In order to attack this project, the real application of the image and the contents to be dealt with were taken into account. Therefore, we began by defining that the creative weight would have to be the highest and that the communications would be based on written content. We had a lot to tell and we had to do it in a very visual way.
It was established as an almost primordial characteristic that the visual protagonist of our communications would be the design with typographic compositions. Inspired by editorial design, we wanted to bring to all our pieces visual compositions with great contrast in size between headlines and texts. The intention was to make it visually attractive, but also to get our message across. All this would not have been achieved if it had not been accompanied by shapes that characterised us and a rich chromatic range that would become our hallmark.