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CREATIVE ART DIRECTOR          /         VISUAL ARTIST

APTIVISTAS GSK
001 ︎
CONCEPT
TIPOGRAPHY
ART DIRECTION
EDITORIAL DESIGN
2022
01 GROW

BRIEF


Vaccination in adults today still faces a major barrier: misinformation. Both in society and in the medical community itself. In response to this situation, GSK is launching an initiative to raise awareness of the need to change this dynamic as soon as possible and to train doctors in this area.


CONCEPT


Inspired by the language of urban art, we created a movement to awaken the conscience of Primary Care professionals and make them feel that the time had come to join our revolution, led by the APTIVISTS for adult vaccination.